Category Archives: green

Meet Emma Kidd (& her lacy knickers)

Emiliana Underwear began with lingere designer Emma Kidd’s desire to step away from the world of fast-paced fashion. She now sources end-of-line and unwanted fabrics and transforms them into a gorgeous range of lacy handmade knickers… 

Emiliana Underwear is both elegant and quirky. All the designs are based on underwear that I would like to wear myself, so they have to be comfortable. I use pretty stretch lace instead of elastic to ensure the smoothest fit.

I was inspired to start Emiliana when I could not find any other way to produce underwear that was 100% environmentally or ethically responsible. I trained in underwear design and have been in the industry for over 10 years. I realised that I just had to go it alone and prove that it is possible to make an ethical lingere choice.

I used to be a Lingerie Designer and Product Developer in Hong Kong and worked for high street brands as well as famous fashion designers such as Collette Dinnigan.

…I then realised that I didn’t agree with the mass production of underwear or the commercial underwear industry. I left Hong Kong to do a Masters degree at Schumacher College in England (an amazing International college of Sustainability), studying Holistic Science. This confirmed my thoughts and worldviews and gave me the courage to do things differently.


My advice to young designers is – don’t be afraid! Go for it, and most importantly, trust in process.  You may not know exactly where you are headed but it doesn’t matter, it will emerge as you go along.

When I’m not working I like to read a lot. I love to challenge my ways of thinking and expand my ideas about the world and our place in it. I love being outdoors and get a lot of strength and inspiration from a stroll around my garden.

My friends would describe me as: Determined, sensitive, open-minded, dreamer, warm hearted.

In the future I aim to continue showing women that there are ethical ways of fulfilling their need for underwear – including learning to make it themselves! There is no better way of understanding the process involved in something than to try give it a go yourself. I create make-your-own knicker making kits and would love to increase the awareness of this wonderful process.

Visit Emiliana Underwear


Emma Kidd and Emiliana Underwear are giving you the chance to win a piece of the prettiest ethical underwear of your choice PLUS a knicker making kit to create your own! Just head over to Emma’s Bluecaravan store and choose the pair that you’d like to be yours…

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1 entry = Head over to our Facebook page and tell us which style you would love to win: the Skimpy Short; Hipster Brief; Italian Bikini; or Boyshort? 

2 MORE entries = While you are there – be sure to hit the ‘SHARE’ button on the Facebook giveaway post for triple the chance to win….




Guerilla Gardening // Seed Bombs

    [image via lost at e minor]

Those busy guerilla’s are at it again…. this time with a bit of garden bombing. We discovered this fine art over at  Lost At E Minor (how did it take us this long to find you??), but not before Gwyneth Paltrow pipped us to the post. She’s a fan, they say, of throwin’ it and growin’ it to reclaim unused urban spaces.

If you haven’t twigged on yet, seed bombs are handmade, packed with seeds and ready for you to soak and throw… You can get some more info, and even buy some at Seedbom.

3Things to change the world

 Changing the world 3things at a time…

Bluecaravan loves 3things, & loves their simple approach to changing the world.

3things is a ‘movement for global goodness’ encouraging us all to take small steps to create big change…

The 3things site launched in 2010, and since then has encouraged thousands of young people to list the 3 things that they can do to change the world. Check out the site, and join Bluecaravan by adding your 3 things here.

Our 3 things to change the world?

1. support ethical fashion & design

2. ask questions and consider the answers

3. when a better choice presents itself – take it!

A project… or two.

There’s a new site I’m drooling over called Pinterest.  How did it take me this long to find it?! While I *should* have been doing something else, I found these great little projects to share instead. The potential for distraction at this treasure trove of ‘things people like’ is severe and I’ll be creating my own pin-board over there pronto!

[Megan Hamer via Paul Rosenblatt] The original caption with this photo asks if it is ‘recycling’ or if it’s ‘destruction’. I would say that depends. Lets just imagine they are all… say… David Hasselhoff records.

[Marine Loiseau via Lisa Russo] Just a bit of love to a pallet from the back lane and… voila!

[Sarah Hannevik]  The difficulty rating has just dramatically escalated, but these are amazing!

[Marine Loiseau via Monica Smith] Who could have thought you could do that with toilet rolls? Me, personally, I don’t know if I could come at adorning my home with them, but you must admit…


Interview: Lily Loves Pearl + Giveaway!

Developing organic skincare range Lily Loves Pearl was a natural step for soon-to-be mother, farmer’s wife and naturopathy student Sam Molineux.  Sam let’s us have a little peek into her creative, productive and sustainable life…


Sam has offered us a jar of [Replenish Me] Hand Cream to give away to one of our lucky readers. Believe it or not, over 480 roses are in this divine little pot of heaven. I can smell it from here…

Just leave a comment here to be in the draw to win!  Good Luck.

Jen x

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Interview: Sandra Dumais + Giveaway!

Canadian designer Sandra Dumais talks to us from her home and studio in Montreal about starting up organic baby range Moon! and Sparrow, the challenges of running a new business, and the freedom that comes with departing from a traditional working life…

[Le Renard! Organic Onesie in Mustard]

[Le Castor! Organic Onesie in Cinder Grey]

This week’s giveaway is compliments of the lovely Sandra Dumais.

Just leave a comment here telling us who the special little person is you’d like to slip into to one of these Organic Cotton Onesies, and the size/s you’d like – and they could both be yours!

(both available in sizes 3-6, 6-12, 12-18 months)

Share Moon! and Sparrow’s giveaway on Twitter and / or Facebook, post the link here and voila! – another entry.

Good luck!

Jen x

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