Consumers have twigged onto the innate beauty of ethical products in a big way. This in turn has brought the term ‘green wash’ well and truly into the modern vernacular.
With marketing being what it is, ethical slogans are attached to products that may not warrant such high accolades – but how do we wade through all the greenwash to find genuinely ethical gear?
Looking for well known certification labels (Ethical Clothing Australia, Fairtrade, WRAP) makes it easy, but what about all the divine labels and products that don’t fit under a ‘certified’ umbrella?
The Queensland Fair Trade Association is currently looking at a new set of criteria for products that fall into this category, the lovely world of handmade is ‘ethical’ by the very nature of what it is, and Bluecaravan is bringing together an extraordinary group of ethical designers to make it easy for you to buy the things you love – and to feel good about what you buy.
Check out these gorgeous [ethically & fairly traded] products from our site: